Established in 1969, Tru was built through hand-shake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. Over 5 decades later, we continue to build upon our core commitment to high quality goods, while honoring a timeless blend of authentic western style. From the dirt of the arena to the farmlands that grow our country’s food, our fragrances are crafted for the people who work to keep the western spirit alive. Delicate and sophisticated, Lace combines citrus, feminine florals, precious woods and vanilla to create a glamorous, confident fragrance perfect for daytime wear. Suggested use: For best results, apply the product to wrists, chest, and behind the ears.